Software that sits at the heart of hospitality

A specialist hospitality software house with more than 25 years’ experience in helping hospitality businesses grow and succeed


UK-based, family-founded, hospitality software experts

We are hospitality software specialists, family-founded and built upon years of experience in the industry. We’ve helped hundreds of businesses develop, grow and succeed with our suite of software solutions and we are constantly innovating to help our clients stay ahead of trends, regulatory developments and consumer demand.


We offer a full suite of powerful, flexible solutions that cover everything you need to take your business to the next level.

We’re a trusted partner to many and we love working as an extension of your team to help you achieve your goals and ambitions for your business.

We’ll work hard to understand your needs and deliver the right solution, supported by system stability, reliability and responsive technical support. Our service is personal and dedicated, and we pride ourselves on our flexibility when it comes to the developments and integrations you need.


The Team

We pride ourselves on the fact that all of our team have first-hand experience of the hospitality industry, so we understand the challenges and opportunities that come with running a hospitality business. Here are some of the people you will be dealing with when you work with Polaris Elements.

Neil Westwater

Managing Director

Neil is the Managing Director of Polaris Elements and has run the business for more than 15 years. He has more than 20 years’ experience in the hospitality industry and is proud to lead a team committed to helping hospitality businesses achieve their growth ambitions.

Richard Forster

Operations Director

Richard started his hospitality career at the age of 14 and worked through to management until having a ‘break’ to work in the fitness industry. He returned to work on the supplier side of hospitality ten years ago. He’s been with Polaris Elements for five years, with new business and account management using a consultative approach helping clients make the best use of everything we have to offer.

Alex Mace

Chief Technical Officer

Alex has been working in software development for 18 years, helping businesses in the bill payment, domain names and hospitality industry transform their processes with new technology. As CTO, Alex is responsible for the management of design and development of Polaris Elements’ suite of software, as well as the maintenance of the infrastructure it runs on.

Jonathan Eve

Head of Polaris Data

Jonathan has worked in Hospitality for over 20 years, he started off tending bar and is now on the dark side helping manage the development of our products and supporting our customers on a day-to-day basis. He’s been with Polaris Elements for almost 10 years, so there’s a strong chance you’ve crossed paths with him at one point or another!

Simon McAdam

Customer Success Manager

Simon’s first jobs were in hospitality working in and helping run pubs. From there he moved to what is now Polaris and has been with the business for over 20 years in various roles. Simon is now Customer Success Manager and has a passion for using his years of experience to provide good service to our clients.

Kieron Stamp

Project Manager

Kieron has spent 15 years involved with the hospitality industry, previously working in bars/pubs and now helping provide the industry with software. Kieron enjoys being the customer when visiting pubs/restaurants, so he understands the customer point of view within the industry. Kieron is your contact when you are looking to get Polaris ePoS into your venue.

Sarah Pickering

Senior Digital Marketing Executive

Sarah is the Senior Digital Marketing Executive. She gained over ten years of marketing experience across multiple sectors including higher education and charity before stepping into B2B and joining the Polaris Elements Team in 2023. Sarah has a passion for creating engaging campaigns, and is responsible for various channels including the website, social media, ecommunications, and events.

Ian Forrest

National Sales Manager

Ian has 22 years of SAAS from a commercial perspective and 17 years supporting the hospitality industry with SAAS solutions. Ian joined the Polaris Elements team in 2020 as Sales Manager and is one of the first people you may speak to if you are a new customer.

Louise Clausson

Marketing Account Manager

Louise has over 15 years’ experience in the hospitality industry, after studying Hospitality Management she pursued her carrier in London in various management roles including operations & marketing.
Louise joined the team in 2022, after being a client for over 10 years. Louise shares her knowledge to help our clients make full use of their Polaris Elements software suite and make suggestions to improve productively.


Our Values

We are a UK-based, family-founded business, built upon many years of software development and hospitality expertise.

We have a strong set of core values that you will see in our products and services, the way we work and in every member of the Polaris Elements team.


We set and achieve ambitious goals for ourselves and we love working with ambitious businesses to help them do the same.


We are flexible, and we will find agile solutions to meet our clients’ needs, staying ahead of industry developments and consumer demand.


We take the time to understand what drives the businesses we work with and we care about finding the best solution to our clients’ needs.


You can trust us to deliver what you need and to treat your business and its data as if it was our own.


We are well-established business with many years of heritage, and we work steadily and tirelessly towards goals, delivering consistent, stable solutions.


Our software solutions have been developed with years of technical and hospitality expertise behind us and we never stop learning and building on this.

Customer Stories

Don’t take our word for it